To challenge the gender stereotypes on a typically male-dominated stage, we stayed true to Bumble’s brand values of putting women first and rallied together a completely female-led team from creative to production to change the conversation during the 2019 Super Bowl.
Serena Williams, known for breaking down gender barriers on and off the court was the force that delivered this unifying message of empowerment and equality—introducing the world to the ever-expanding social platform that goes beyond dating.
Role: Art Director
Clio Sports | Gold in Digital, Social
