Coca-Cola had been written into some of the most iconic books in history. We unearthed this connection and brought the stories to life across film, print, radio, and OOH.
We recreated real literary passages with exact visual accuracy: the same typography, layouts, margins, and printing techniques, replacing the mention of "Coca-Cola" with the brand’s iconic logo.
Cannes Lions 2025 | Bronze Outdoor / Bronze Industry Craft / Shortlist Print + Publishing / Shortlist x2 Outdoor / Shortlist Design
London International | Silver Print / Finalist Poster Craft x2
