La última Coca-Cola del desierto”, one of Mexico's most beloved expressions, has been used to describe someone who thinks they’re a little too rare and special. We went on a journey to find the real last Coke in the desert and discovered something unexpected. We didn’t find a bottle, we found the hearts and stories of the people who truly earned the title: the shopkeepers of Mexico's most remote deserts, who keep a cold Coke waiting in impossible conditions.
To celebrate them, we created a documentary capturing each shopkeeper’s dedication. We shared their stories across Mexico through print, social, OOH, and onto cinema screens. A quiet B2B relationship became a story the whole country could see, feel and participate in.
Cannes Lions 2026 | Gold Lion Outdoor / Silver Lion Brand Experience + Activation / Bronze Lion (Campaign) Industry Craft / Entertainment Shortlist
Tribeca Film Festival | Official Selection, Winner Best Commercial
New York Festivals | Silver / 4x Shortlist
