With a little imagination from a few LEGO super fans, two antique letterpress machines, and 7,897 LEGO bricks we hand-printed the first-ever campaign using LEGO bricks as moveable types. Every detail, imperfection, and texture was captured to create a one-of-a-kind series of posters, newspaper inserts and works of art.
Print, Experiential, OOH
Role: Art Director
Cannes Lions | Industry Craft Shortlist x3
Cannes Lions | Design Shortlist
ADC | Bronze Cube
Ad Age Creativity Awards | Craft of the Year Finalist
New York Festivals | Artistry and Craft Finalist
Case Study
