Fresh Foam 1.0

To capture the feeling of New Balance’s new cushioned running shoes, we created custom content (memes, gifs, and hand-crafted stop motion), turning the hard science behind New Balance’s Fresh Foam into something a bit softer. 

Fresh Foam 2.0

For the 2020 launch of the refreshed and renamed Fresh Foam X technology, we created a shoe launch video and key visual series inspired by the built-in equity of the variable X. Think of “X=SMART+SOFT” as the perfect formula; a breakthrough in the laws of comfort.

Password: fresh