For the Fresh Foam LAZR shoe release, we launched a vibrant new identity for the shoe that’s “Soft for Any Run.” Using playful animations and a custom sticker pack for social we were able catch the attention of our young athlete target.
For the Fresh Foam LAZR shoe release, we launched a vibrant new identity for the shoe that’s “Soft for Any Run.” Using playful animations and a custom sticker pack for social we were able catch the attention of our young athlete target.