With Oktoberfest canceled in Munich and many people still partying at home, we made it easier than ever to tap into the spirit of the season.
Introducing Snyderbier, a beer crafted with real Snyder’s of Hanover pretzels.
To cut through a category as competitive as beer, every element — from pretzel to pour to materials out in the world — had to be designed from scratch, inside and out. Inspired by classic Oktoberfest fare, like the Bavarian crest, we gave each element a modern twist, featuring custom lettering and illustrations that were anything but customary.
